This task required me to design my own personal branding that represents my design style and who I am as a designer.

 

For this task I developed my personal monogram, changing the monogram to include the word ‘designs’ so that it was clear what service I’m offering. The logo reflects my personal style, which is simple and uncomplicated, and normally features geometric shapes.

 

For the email and business card I created a geometric pattern that coordinated with my logo and provided consistency which would also reinforce brand recognition. I learnt how to create an effect by layering triangles on top of one another and changing the tones of black as it fades into white. 

 

I designed the logo so that it could be resized without losing any quality or legibility. The struggle was making sure that the word ‘designs’ would still be visible when the logo is smaller. The logo is also versatile in that the colour combinations could be easily changed to suit the use.